By 1958, the company officially changed its corporate identity to Fidelitone, Inc., acknowledging its continued focus within the industry of turntable and jukebox styluses. That was the central crux of the business back then-researching, manufacturing, and selling the tiny accessories that made spinning records sing. When Olsen died in 1951, his thriving Rogers Park enterprise was known as Permo Incorporated, and “Fidelitone” was merely a subsidiary division-a brand name for its popular line of durable phonograph needles. Olsen started way back in 1929, though he certainly wouldn’t recognize it. is technically the same company that Arthur J. Still in business today and headquartered just an hour north of Chicago in the small town of Wauconda, Illinois (Wauconda Forever!), Fidelitone Inc. Museum Artifacts: Fidelitone Master and Supreme Phonograph Needles and All-Groove Needle Counter Display, 1950s
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